The Power of Founder Storytelling: Connect, Engage, and Grow
Rewolf founder Caroline shares expert tips to help business owners step into the spotlight, connect with their audience, and build a thriving digital community.
Image Credit: Rewolf Brand Shoot for intentional jewelry brand, featuring Rachelle of Neshama Project
If you're launching a brand or growing your community on social media, one of the most powerful things you can do is introduce yourself as a founder. People connect with people, and when your audience understands who you are and why you started your business, they feel more engaged, invested, and inspired to support you.
At Rewolf, we guide conscious and intentional businesses in building compelling brand stories. One of the first steps? Making sure your community knows who you are, who you help, and how you help them. Here’s how to introduce yourself effectively while staying authentic and aligned with your brand identity.
TIP #1: Founder Introductions – The Madlib Formula
Introducing yourself should be simple, clear, and to the point. We recommend using a Madlib-style introduction to make it effortless yet impactful. Here’s our tried-and-true format:
I AM (Who you are)
I HELP (Who you serve)
WITH WHAT (What you offer)
DOING WHAT (How you provide value)
Example:
I am Caroline, Founder of Rewolf Agency. I guide impactful founders to share their unique story through creative storytelling, branding, and digital marketing.
This concise structure eliminates confusion (because in branding and marketing, the answer to confusion is always a NO). Your goal is to clearly communicate your unique value proposition in a way that resonates with your audience.
Pro Tip: Keep your introduction short and succinct—this invites engagement. Your audience will naturally ask questions in the comments, leading to more organic conversations and deeper connections.
Bonus Action: Save your introduction to your Instagram Highlights under an “About Us” section, so new followers can easily find it anytime!
TIP #2: Behind-the-Scenes Content – Show the Process
Less polished, more real—that’s the content people want. Sharing behind-the-scenes moments humanizes your brand and builds connection, whether you’re a solo founder or leading a team.
If you’re a one-person brand: Share snippets of your daily life, your creative process, the challenges you face, and what a “day in the life” looks like behind the scenes. If you have a team: Feature employees, recognize their contributions, celebrate milestones, and highlight the people who make your business thrive. This builds both external engagement and internal morale.
Rewolf Example: We share life as a Rewolf creative, showcasing the spaces we work from as digital nomads, the mood boards that inspire us, and the behind-the-scenes moments from photoshoots and branding projects. This keeps our audience engaged while showing the creative energy behind our brand.
Pro Tip: Instagram Stories are perfect for behind-the-scenes content. They feel raw, in-the-moment, and exclusive. Save the best ones to Highlights!
TIP #3: Personal Content-The Power of Authenticity
There’s been an explosive shift toward personal storytelling in branding. People crave authenticity, and when founders share their personal journeys, challenges, and inspirations, they create deeper, more meaningful connections with their audience.
Show the not-so-glamorous side of being a founder. Talk about the struggles, the lessons learned, and the pivotal moments that shaped your journey. Share the “why” behind your brand. What inspired you to start? What problem are you solving? What values drive you forward? Include personal passion or products you love. Show glimpses of your life outside of work—hobbies, travels, creative projects— it makes your brand feel more human and relatable.
Rewolf Example: In the past, we documented the renovation of our 1990 Ford E-150 Clubwagon and shared the build process with our audience. This project aligns with our brand values of adventure, freedom, and creativity while giving our community a way to follow along and engage with us on a more personal level.
Pro Tip: You don’t have to share everything, but offering select personal moments makes your brand feel more approachable and real.
Final Thoughts: Keep Reintroducing Yourself
Your Instagram community is always growing, and new followers may not have seen your original introduction. Reintroduce yourself periodically—it’s a great way to stay fresh, spark engagement, and remind people what you’re all about.
✔️ Pin an introduction post to the top of your feed.
✔️ Save it to Instagram Highlights under an “About Us” section.
✔️ Share an updated introduction every few months to re-engage your audience.
By showing up authentically, sharing behind-the-scenes moments, and weaving personal storytelling into your content, you'll build a brand that people truly connect with.
Need help crafting your brand story? Rewolf helps conscious businesses design compelling narratives that resonate. Shoot us an email to learn more! Howl@RewolfCreative.Com