FRIEND + FOLK
ABOUT THE PROJECT:
friend + folk is a minority-founded apparel brand committed to gender and size inclusivity. They aim to bring equity and inclusivity to industries where they’re often overlooked—fashion, shopping, and business. Their philosophy is simple: comfort without conditions, and proudly pledge 30% of their profits to their grant program, foster + fund.
friend + folk hired Rewolf to craft a compelling social and content strategy for their launch. Our team executed two dynamic content immersives, producing social content on location in Lake Arrowhead, CA, and Downtown LA, capturing the essence of the brand through high-impact visuals and storytelling.
Rewolf successfully launched friend + folk’s presence on Instagram and TikTok, delivering impressive growth in just 2.5 months: account reach skyrocketed from 0 to 25,200, engagement increased by 297% , and follower count grew organically to 1,000. By blending strategic content creation with authentic brand storytelling, Rewolf positioned friend + folk as a standout voice in the inclusive fashion space, ensuring their message of equity and accessibility reached the right audience from day one.
SERVICES PROVIDED:
Social Media
IG + TikTok Strategy, Launch, Management, Curation and Growth
Social Design
Influencer Outreach and Management
Multimedia Production
Content Creation
“Rewolf was essential when launching my business. As a founder, you’re really expected to do it all and when it came to social media I felt overwhelmed and out of my element. Caroline + her team helped prepare our social media strategy for launch and created systems to set us up for success as we continue to grow. I couldn’t recommend Rewolf enough!”
