VITAL VENTURES
ABOUT THE PROJECT:
VITAL Ventures curates audacious, community-driven adventures that blend fitness, exploration, and personal growth in breathtaking destinations. Designed for small groups, these immersive challenges foster deep connections and push participants to grow.
To support founder Libby in launching her brand and driving trip sales, Caroline provided strategic marketing guidance, transformational travel consulting, and digital storytelling for two flagship group adventures: Grand Canyon Rim to Rim and Kenai Tri Adventure. She worked closely with Libby to design and launch the sales pages for both trips, crafting clear and compelling messaging to inspire sign-ups. Additionally, she developed a tailored content production schedule, editorial calendar, and social strategy to ensure a cohesive and engaging presence across platforms. She also helped build excitement and momentum for VITAL’s Alaska expedition, ensuring strong interest well ahead of the launch. Supporting the Kenai Tri Adventure launch resulted in a sold-out trip, with the next Rim to Rim adventure filling up rapidly.
Caroline provided Libby with remote storytelling guidance to help her capture compelling content in the field. She delivered a pre-trip content plan, shot list, and shooting tips to ensure key moments were documented effectively. Post-trip, she handled professional editing to created packaged social assets, bringing the spirit of the Rim to Rim adventure to life and driving audience interest. One of her reels led to four new leads for the Kenai Tri Adventure within 24 hours of posting.
Caroline also refined VITAL’s B2B one-sheet, conducting a strategic audit and updating the design, to help Libby present her offerings with greater clarity and impact.
Through this collaboration, Libby gained a stronger digital presence, a streamlined marketing approach, and high-quality content that elevated VITAL’s storytelling. With a solid foundation in place, she can now focus on leading epic adventures while growing her brand with confidence.
SERVICES PROVIDED:
Transformational Travel Consulting
Marketing support (retreat promotion: newsletters, social assets + retreat landing pages)
B2B Marketing
Copywriting
Social Media
Social Strategy, Management and Design
Remote Storytelling Guidance
Content Creation
“Caroline and Rewolf have been my vital link in launching VITAL Ventures, LLC. From brand strategy and website messaging to social media and marketing, they’ve been instrumental in helping me tell my story with impact and authenticity. Caroline’s expertise has allowed me to showcase my personality and vision, making the launch of my transformational fitness company a reality. I honestly couldn’t have done it without Rewolf! ”
