INDA
THE Client:
Born from personal transformation, INDA Creations is a holistic company that focuses on the healing benefits of nature - plant medicine and everyday wellness. Founded by Rewolf Founder, Caroline, INDA elevates the wellness journey with healing tools and symbols of self-care, honoring Mother Earth while guiding modern seekers toward inner peace.
As an early adopter in the emerging cannabis space, Caroline created a holistic line of CBD products and designed a luxury cannabis accessory that created a new market category. In partnership with a family-owned farm in Vermont, Caroline infused over half of INDA’s offerings with natural herbs and flowers, weaving nature’s essence into every product.
THE ASK:
Identifying a gap in the market for functional, luxury cannabis accessories, Caroline set out to redefine and destigmatize the space. She designed the first-of-its-kind fashion-forward tool for discreet self-healing and on-the-go plant medicine consumption, the INDA Pipe Necklace. Caroline was also among the first brands to launch a CBD line, further solidifying her commitment to holistic wellness.
She set out to create an impactful brand that would change the lives of others through creating a story driven content that educated and inspired.
As a soloprenuer, Caroline took her brand through the first of many future Rewolf journeys, building the brand from concept to launch.
SERVICES PROVIDED:
The Rewolf Journey including a brand launch
Market Research + Competitive Analysis
Brand Strategy and Identity
Website Creation + Design
Social Media: Strategy, Launch, Management, Curation and Growth
Social Design
Content Creation
Influencer Management
Multimedia Production (brand imagery and videos for website and social channels)
Press + PR
Brand Partnerships
THE IMPACT:
Caroline positioned her brand as a company rooted in education—one that empowers others to embrace the benefits of alternative healing modalities and integrate wellness into everyday life. She created a deeply resonant brand that not only transformed lives but also helped to break the stigmas surrounding cannabis.
She grew her wholesale accounts to 60 domestic and international accounts since launching and increased her instagram following to 10K devoted followers through various partnerships and promotions. She was invited to build and produce several immersive pop up activations throughout the country with Wanderlust Yoga Festival. INDA also became a featured brand at the interactive Museum of Weed , an immersive experience and interactive art installation in Los Angelos, hosted by Weedmaps in collaboration for VICE.
She successfully increased her brand presence through social media and spearheaded organic press efforts. Her work and company has been featured in Coveteur, WWD, Self Magazine, High Times, Yoga Journal, Refinery 29, Buzzfeed and many more.
Her brand’s creative and marketing efforts gained recognition, organically leading Caroline to consulting work. As a passionate advocate for heart-centered businesses, she channeled this experience into founding Rewolf, to support purposeful brands with deeper impact. Having the experience of being a transformational entrepreneur, she offers her community, a relatable, well-rounded, holistic approach to marketing, brand building and creativity at large.
