MOONRISE RANCH
THE Client:
Moonrise Ranch is a glamping retreat and co-located nonprofit horse sanctuary offering a transformative escape where luxury, nature, and altruism converge. Amongst the rugged beauty of Pinyon Pines, California, Moonrise Ranch invites guests to embark on a journey of renewal, fostering deep connections with opportunity to heal, reconnect, and make a meaningful impact.
Visitors enjoy an immersive glamping experience in beautiful bungalows, where they can unwind and experience therapeutic outdoor activities, and support the healing of animals while experiencing their own restoration.
With a deep commitment to eco-friendly practices, Moonrise Ranch fosters sustainable travel, ensuring that each moment spent in nature not only restores guests but also contributes to the rehabilitation of the horses they support, ensuring that every aspect of the retreat—from accommodations to activities—promotes sustainable, mindful travel.
THE ASK:
Katherine and Mary, social impact entrepreneurs with a passion for sustainability and animal welfare, approached Rewolf with a clear vision. They wanted to build a brand that would seamlessly merge the luxurious experience of glamping with the noble mission of rescuing and rehabilitating retired racehorses. Their goal was to create a retreat where guests could not only experience restorative outdoor living but also engage with a nonprofit dedicated to giving second chances to these animals.
Rewolf was tasked with developing a cohesive brand identity for both the eco-glamping retreat and the co-located horse sanctuary, ensuring each reflected the shared values of nature, healing, and social impact. Our role was to craft brands that would resonate with conscious travelers, building a strong, impactful presence that communicated both luxury and purpose.
SERVICES PROVIDED:
The Rewolf Journey including dual brand launches
Market Research + Competitive Analysis
Brand Strategy and Identity
Dual Website Creation + Design
Website and Brand Copywriting
Social Media: Strategy, Launch, Management, Curation and Growth
Content Creation
Multimedia Production (brand imagery and videos for website and social channels)
Immersive Storytelling Onsite
THE IMPACT:
Rewolf brought the vision of Moonrise Ranch and horse sanctuary to life, developing a brands that captured the spirit of both the retreat and the sanctuary.
Our team guided both brands through every phase—starting with comprehensive market research and competitive analysis to ensure the brand was positioned effectively in the luxury glamping and eco-tourism markets. We created two distinct yet complementary brands that highlighted the seamless blend of conscious travel and social impact. Through visually captivating websites and strategic social media launches, we introduced both brands with compelling content and imagery, laying the foundation for sustained growth and engagement.
Each logo reflected the ranch’s commitment to luxury, sustainability, and healing, while a thoughtfully executed brand launch sparked immediate interest. Within the first year, Moonrise Ranch earned the #2 spot for "Best Hipcamp in California" and successfully created a dedicated online following. In just six months, the brand had established a strong presence on social media, with engaging content that resonated deeply with its audience. Rewolf’s efforts elevated Moonrise Ranch as a destination where adventure, purpose, and connection truly come together, creating lasting change for both its visitors and the animals they support.
“One of the best early decisions we made was bringing Caroline on to handle branding. She got it from day one and has helped us create an identity and online presence that truly reflects our values and vision. Rewolf has a first-rate pool of creatives and marketers, and Caroline knows exactly who the perfect person is to pull for each unique job.
She’s calm, confident, and a pro at getting to the heart of the message. We couldn’t be happier with the result and encourage anyone who’s starting up a small business to seriously consider Rewolf for their marketing needs. You won’t be sorry!”
