MR & MRS SMITH
About the Project:
Mr & Mrs Smith launched sister company and experiential travel business SideStory to offer immersive, insider-led cultural experiences, redefining the way discerning travelers experience cities. SideStory connects travelers with elite practitioners and thought leaders across art, fashion, food, and design for intimate, one-of-a-kind encounters.
Originally a London-based enterprise, SideStory sought to expand into the U.S. market by curating experiences that embodied the same depth, exclusivity, and creative insight that set Mr & Mrs Smith apart. Caroline was brought on as a wellness insider and expert to conceptualize and design one of the company’s first U.S. offerings—an immersive holistic healing tour and wellness experience in Venice, CA. This bespoke journey showcased Venice’s unique intersection of wellness, culture, and creativity, offering participants a deeply personal, transformative experience guided by Caroline.
This experience was pivotal in positioning SideStory for success in the U.S. market. By weaving together Venice’s vibrant wellness culture, innovative healing practices, and creative energy, Caroline crafted an offering that resonated with SideStory’s audience—curious, design-conscious travelers seeking transformation alongside cultural exploration. The experience introduced participants to the city through the lens of well-being, featuring intimate encounters with leading wellness practitioners, sensory-rich spaces, and healing modalities that reflected the unique spirit of Venice. By designing a highly specialized experience, Caroline demonstrated the strength of SideStory’s insider-led approach, and its potential to thrive in creative cities worldwide.
