THE TEA HOUSE
THE Client:
The Tea House is a minority and women-owned dispensary in Central Vermont, focused on minority representation, social equity, and a holistic approach for its clientele. They curate top-quality Green Mountain cannabis products and support rural Vermont cultivators, helping local communities thrive.
THE ASK:
When founder Miriam was selected as one of Vermont’s few social equity recipients, she needed a strategic and creative partner to bring her vision to life. She wanted to build a brand that championed social equity, community, and wellness all while navigating the marketing complexities in a highly regulated industry in an emerging market.
Caroline and the Rewolf team were tasked with crafting a holistic brand and marketing ecosystem from concept to launch. The goal was not just launching the dispensary, but to position The Tea House as a leader in the evolving cannabis space, fostering a loyal customer base, and ensuring sustained growth in a competitive market.
SERVICES PROVIDED:
The Rewolf Journey including a Brand Launch
Brand Strategy + Identity
Website Creation + Design
Social Strategy, Launch, Management, and Growth
Social Design
Content Creation
Blogs
Copywriting
Immersive Storytelling Onsite
THE IMPACT:
The Rewolf team built a brand rooted in inclusion and community, committed to erasing stigmas and fostering a culture of wellness. Rewolf positioned the brand as a leader in the cannabis industry, demonstrating how businesses can drive positive change, through a strong emphasis on community, wellness, and social equity. Through strategic brand-building and organic growth, The Tea House’s social media following grew to 1,000 followers in three months and 3,600 within a year. Caroline’s team ran Miriam’s social media for over three years, and adapted swiftly to routine compliance and regulatory changes, through agile problem-solving across all channels.
The Tea House became the highest grossing dispensary in Vermont, resonating greatly with the local market, and remains one of the most popular and high traffic dispensaries in the Upper Valley region of Central Vermont.
“Caroline and her team were the spark that brought Teahouse to life, turning an idea into a brand that truly resonates. From our logo to our website and social presence, they crafted every detail with purpose, making wellness, inclusion, and community the heart of our identity.
Her passion for purpose-driven brands showed in every move—helping us to create and share a brand that champions social equity, local partnerships, and education to break stigmas and build something meaningful.
Beyond the launch, her adaptability and knowledge was unmatched as she navigated shifting regulations with ease, effortlessly pivoting to keep our brand fresh, compliant, and growing—building an engaged community of 3,600 organic followers in a year. Caroline doesn’t just create brands—she makes them matter. If you’re looking for a team that truly understands brand building with purpose, Caroline is the one to call!”
