JACKRABBIT STUDIOS
THE Client:
Jackrabbit Studios is a historically woman-led and deeply inspiring five acre artist residency & retreat space in Landers, California. Nestled into desert landscapes alongside great horned owls, equally rare mature pine trees, roadrunners, and namesake bunnies, the property features stylish, modern furnishings, enchanting natural light, and unparalleled stargazing opportunities. Stewarded with intentionality by creative caretaker, Jennifer Azlant, the space serves its guests as a super-powered artistic hamlet with endless permutations for communing, creating, uncovering, and recovering.
THE ASK:
Dynamic founder and visionary, Jennifer, engaged with fellow multi-hyphenate Caroline to reimagine, craft, and implement social media marketing for Jackrabbit’s IG. Her goal was to highlight and uplift experiences in the wider high desert communities, and provide guests and followers with a digital experience of the current space including upcoming offerings and evolutions of the space.
Stories produced and designed by Rewolf
SERVICES PROVIDED:
Social Strategy and Relaunch
Social Media Management and Growth
Content Creation
Immersive Storytelling Onsite and Residency
THE IMPACT:
Rewolf supported Jennifer in developing a social strategy and delivered a flawless rebrand on Instagram incorporating a suite of branded assets, driving interest and highlighting the space's unique stories. Caroline produced, styled, and directed social content during a two-week on-site immersion of the property and within the community where she could blend her own artistry and craft into one.
Jackrabbit’s new social media presence gained 2,000 new followers in a year, aligning seamlessly with professional goals and her audience’s needs. Rewolf’s efforts successfully captured the essence and vision of what Jennifer’s artistic sanctuary can offer us individually and as a much broader collective.
“Caroline is hyper-present (truly present!) to each client’s unique skills, areas for growth, and opportunities for refinement. She blends this expertise with tender precision—like a surgeon balancing our evolving professional and individual voices. She often has three ways forward for any given question, and frequently before the client has sourced (or wrestled with) the ask. Caroline and her team are highly attuned to an ever-changing and vast set of industries, trends, and systems; what’s more they are supportive in ways immense, nuanced, and that embody the utmost professionalism and care.”